I've been in the insights industry for over 25 years, and in recent years, securing high-quality sample has become increasingly challenging. The rise of aggregator panels, professional survey takers, bots, and even the use of tools like ChatGPT by respondents has led to a decline in data quality, compromising the integrity of our research. While various technologies aim to detect fraud, they don't address the root issue: the need for genuinely engaged, real panelistsand a positive experience for them.

Thankfully, Adam and his team at QuantifyAI are bringing meaning back to insights. After years of discarding 30-50% of our sample due to quality issues, we recently completed a strategic study with QuantifyAI and found only 5% of the responses to be problematic. The panelists provided thoughtful, high-quality responses that will guide our organization for years to come.

In addition to the outstanding sample quality, Adam’s project management team delivered a seamless experience from start to finish, managing everything from redirect links to quality assurance with precision. Moving forward, QuantifyAI will be our go-to partnerfor panel sourcing.